Sunday, October 16, 2005

Night and day it's Cinderelly 

I'm flipping through the coupons from today's newspaper, and there's a bundle from Proctor & Gamble with several ads featuring a tie-in with Disney's DVD release of Cinderella.

On the page with coupons for Ivory, Joy, and Basic paper towels the text reads "The Royal Treatment - You don't have to spend a fortune to make your home dazzle."

The next page has coupons for Gain detergent and fabric softener, and the text is "A fresh way to get your clothes Magically Clean."

Finally, the page with the Cheer coupon reads "It doesn't take a magic wand to Keep Your Clothes Looking Like New."

It's a cute campaign, but I'm not sure Cinderella is the best spokesmodel for Proctor & Gamble's products. Case in point: "The Work Song."
Cinderelly, Cinderelly
Night and day it's Cinderelly
Make the fire, fix the breakfast
Wash the dishes, do the mopping
And the sweeping and the dusting
They always keep her hopping

See what I mean?